Chart 1: E-Commerce Retail Sales as a Percent of Total Sales
E-Commerce retail sales are now 9.8% of total retail sales (at the end of Q3 2018). Amazon is estimated to be 50% of all E-Commerce sales in the U.S. which would mean Amazon accounts for around 5% (or $1 in every $20 spent) of all retail sales in the U.S.
Chart 2: E-Commerce sales
Quarterly sales have hit a rate of $130 billion. This has doubled from a sales rate of $65 billion a quarter five years ago (in 2013) and quadrupled from a rate of around $32 billion a quarter a decade ago (in 2008)
Chart 3: E-Commerce sales growth rate
E-Commerce sales growth has been 14-17% (on a year on year change basis) consistently over the past decade. The sales growth rate isn’t slowly but isn’t accelerating either.